Internet en los últimos 10 años (con nacion.com de ejemplo)

Tuesday, June 29, 2010
| por Daniela Crespi | Diseñadora gráfica

Hace diez años, cuando apenas estaba dando mis primeros pasos en la elección de una carrera, ni me imaginaba que hoy iba a estar trabajando tan directamente con Internet, el diseño Web me parecía limitado y aburrido, probablemente tenía razón. En diez años vamos a decir lo mismo del
diseño Web actual.

Los principales cambios se notan en cuanto a posibilidades de diseño, administración de contenido e interacción con el usuario. Tomemos como ejemplo a nacion.com, quien este año hizo un rediseño importante. (¡Gracias WayBackMachine!)

Véanlo acá:

encabezados de nacion.com

 

2000

  • En ese momento se llamaba todavía La Nación Digital.
  • Diseño de 600px de ancho, de 3 columnas.
  • Estructura de navegación izquierda con enlaces destacados en el área central.
  • Enlaces con estilo por defecto: azul y subrayado, tipografía Times.

nacion.com 2000

2001

  • La Nación Digital cambió su nombre al actual nacion.com.
  • Aumentan el tamaño a 700px de ancho.
  • Diagramación en 4 columnas, agregan columna a la derecha.
  • Mayor desglose de la información.
  • Opción de noticias al PDA (Asistente Digital Personal).
  • Integran iconografía en navegación.

nacion.com 2001

2003

  • Herramientas de interacción con el usuario: buscadores, encuestas, registro de usuario, foros.
  • Envío de noticias directamente al teléfono celular GSM.
  • Diseño tipográfico más amigable con el usuario.
  • Sistema de registro de usuario.

nacion.com 2003

2004

  • Cambio notorio de estética.
  • Incorpora navegación superior.
  • Empieza a utilizar clases de CSS para estilos de texto, pero siempre dentro de tablas en su maquetación.
  • Mayor facilidad de actualización.

nacion.com 2004

2008

  • Cambio de imagen corporativa y estética general.
  • 1000 px de ancho.
  • Retícula de 6 columnas.
  • Mejor arquitectura de información, mayor cantidad de información
  • Código de color para diferenciar secciones.
  • Diseño más visual. Apoyo en imágenes, foto, video, gráficos.
  • Incorporación de elementos Flash.
  • RSS feed.

nacion.com 2008

2010

  • Apoyo en imágenes, foto, video, gráficos.
  • Implementación de Javascript y  Flash.
  • Rediseño en 3 columnas, orientado al usuario.
  • Mayor presencia de redes sociales.
  • Incorporación de opciones de comentarios, chats y blogs, cobertura en tiempo real de actividades.

nacion.com 2010

 

En resumen, estos son los diez cambios que marcan la evolución de Internet en los últimos diez años

  1. Mayor resolución de pantallas.
  2. Mayor apego a estándares W3C.
  3. Uso de estilos CSS para maquetación y manejo de estilos.
  4. Incorporación de aplicaciones interactivas: foros, blogs, chats, encuestas, RSS.
  5. Uso de Sistemas de Administración de Contenido.
  6. Investigación de User Interface (UI), User experience (UX) y Information Architecture (IA).
  7. Utilzación extendida de Javascript, Flash, Ajax.
  8. Acercamiento al podcasting y video blogging.
  9. Acceso vía Internet móvil.
  10. Conexión con redes sociales.

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